Signature marketing curriculum

Master skills that transform strategy into measurable impact

Choose from cohort-based experiences, intensive labs, and on-demand accelerators designed for marketers across industries and growth stages.

Course Catalog

Choose the learning journey that matches your momentum

Professionals planning marketing campaigns

Strategic Positioning Studio

Clarify value propositions, build narrative structures, and align teams with messaging that resonates globally.

  • โฑ

    Duration

    6-week intensive with live critique

  • ๐ŸŽฏ

    Focus

    Audience anthropology, story arcs, and stakeholder buy-in

Marketing analytics dashboard review

Performance Optimisation Lab

Translate analytics into creative hypotheses, iterate campaigns rapidly, and build sustainable testing rhythms.

  • ๐Ÿงช

    Experience

    Hands-on experiments in guided sprints

  • ๐Ÿ“Š

    Toolkit

    Channel optimization models & dashboards

Marketing leader guiding team in workshop

Marketing Leadership Atelier

Expand your influence with executive storytelling, stakeholder orchestration, and culture-building practices.

  • ๐Ÿงญ

    Format

    Hybrid sessions with executive coaches

  • ๐Ÿค

    Outcome

    Personal leadership manifesto & action roadmap

Marketing professionals brainstorming with sticky notes

Lifecycle Messaging Blueprint

Design adaptive lifecycle campaigns, refine behavioural triggers, and orchestrate automated storytelling flows.

  • ๐Ÿ”

    Modules

    Journey diagnostics, creative testing, retention loops

  • ๐Ÿ’ก

    Deliverables

    Lifecycle architecture maps and content calendars

Learning Layers

Inside each Shapinegcx learning experience

Every course is a blend of live mentorship, asynchronous explorations, and peer-led reflection, ensuring theory is translated into practice.

Live collaborative labs

Weekly sessions guided by Portuguese strategists focus on application. Participants critique assets, rewrite messaging, and redesign workflows in real time.

Action-based assignments

Assignments map directly to deliverables: positioning canvases, measurement frameworks, and leadership narratives ready for stakeholder review.

Mentor office hours

Flexible consultation slots offer targeted feedback, scenario planning, and strategic sparring to refine implementation plans.

Peer mastermind circles

Meet cross-industry peers, exchange insight libraries, and extend your network with marketers who share high standards for craft.

Match with the optimal course sequence

Answer a few questions and our learning advisors will recommend the path that suits your ambitions.