We exist to sharpen marketing minds and reshape brand impact
Founded in Lisbon, Shapinegcx supports marketers who want to combine analytical discipline with artistic courage. Every program is grounded in real-world experiments, collaborative learning, and a culture of craft.
Making marketing education humane, strategic, and future-ready
Our mission
Equip marketers worldwide with the confidence and competence to craft initiatives that honour audience intelligence, lift business performance, and foster sustainable growth.
Teaching philosophy
We blend reflective practice with experimentation. Participants learn by doing, thinking critically, sharing perspective, and shaping insights into actionable playbooks.
Community commitment
We craft intimate cohorts that inspire accountability, curiosity, and cross-cultural empathy. Our alumni continue to collaborate long after each program ends.
European perspective
Portugal’s creative energy guides our approach. We lean into multilingual dialogue, cross-border case studies, and inclusive storytelling to reflect modern marketing realities.
Anchored in curiosity, centred on measurable progress
Our methodology fuses research, experimentation, and mentorship to build adaptive marketers ready for the next frontier.
250+
Marketing teams guided across Europe, Africa, and South America
18
Signature tools co-created with learners and continuously refined
87%
Participants promoted or expanded scope within six months
42%
Average increase in cross-team collaboration velocity
Five pillars shaping every Shapinegcx experience
Evidence-based frameworks
We translate research into field-tested structures that marketers can deploy immediately.
Creative experimentation
Participants prototype ideas, test hypotheses, and iterate until the work resonates.
Cross-cultural empathy
We practice inclusive storytelling and design with diverse audience perspectives in mind.
Peer accountability
Cohorts cultivate constructive feedback habits and celebrate progress together.
Outcome obsession
Every session closes with an action plan, ensuring momentum continues beyond the classroom.